Career SnaPSHOT

Marketing Analytics & Growth

I combine data, strategy, and storytelling to help brands grow smarter.

Data-Driven Dashboards

Built automated reporting across E-Commerce, paid media, and crowdfunding platforms to track KPIs and guide decisions.

1.1K+

PRODUCT LAUNCHES

Executed across Amazon, Walmart, and Target with measurable lift.

$100M+

Revenue Driven

Through paid media and campaign optimization at Best Choice Products.

$1X+

RETURN ON AD SPEND

Achieved by scaling and optimizing paid campaigns with $XM+ budget.

5K+

LINKEDIN FOLLOWERS

Grown by creating content on careers, marketing, and analytics.

Cross-Channel Experience

Worked across Amazon, Walmart, Target, Google, and social platforms to optimize performance and scale campaigns.

HOW I WORK

Data First,
Always.

Data First, Always.

I start by looking at the numbers because they tell me what is really happening. Once the data is clear, I can focus on the story it reveals.

Make It Actionable.

Make It Actionable.

I believe insights should always lead to real-world changes. The best analysis is the kind that helps a team make its next move with confidence.

Keep It Human.

Keep It Human.

Behind every dataset are people making choices. I aim to use data in a way that connects with them instead of complicating things.

MY MARKETING STACKS

Google Analytics

My go-to for tracking performance across campaigns.

Lemon Squeezy Logo

SQL

Used for pulling, cleaning, and analyzing marketing data.

Figma Logo

Amazon Ads

Where I optimize spend and measure ROI across ecommerce.

X (Twitter) Logo

Looker Studio & Netsuite

Turning raw numbers into dashboards that make insights easy.

Contra Logo

Excel & Google Sheets

Still my most reliable tools for building dashboards and reports.

Slack Logo

Social Media Marketing

Driving reach and engagement through platforms like TikTok.

Slack Logo

Marketing Automation Tools

Using Salesforce and other tools to streamline campaigns at scale.

Slack Logo

Retail Media

Planning and measuring campaigns across retail ad networks.

Google Analytics

My go-to for tracking performance across campaigns.

Lemon Squeezy Logo

SQL

Used for pulling, cleaning, and analyzing marketing data.

Figma Logo

Amazon Ads

Where I optimize spend and measure ROI across ecommerce.

X (Twitter) Logo

Looker Studio & Netsuite

Turning raw numbers into dashboards that make insights easy.

Contra Logo

Excel & Google Sheets

Still my most reliable tools for building dashboards and reports.

Slack Logo

Social Media Marketing

Driving reach and engagement through platforms like TikTok.

Slack Logo

Marketing Automation Tools

Using Salesforce and other tools to streamline campaigns at scale.

Slack Logo

Retail Media

Planning and measuring campaigns across retail ad networks.

Google Analytics

My go-to for tracking performance across campaigns.

Lemon Squeezy Logo

SQL

Used for pulling, cleaning, and analyzing marketing data.

Figma Logo

Amazon Ads

Where I optimize spend and measure ROI across ecommerce.

X (Twitter) Logo

Looker Studio & Netsuite

Turning raw numbers into dashboards that make insights easy.

Contra Logo

Excel & Google Sheets

Still my most reliable tools for building dashboards and reports.

Slack Logo

Retail Media

Planning and measuring campaigns across retail ad networks.

Slack Logo

Social Media Marketing

Driving reach and engagement through platforms like TikTok.

Slack Logo

Marketing Automation Tools

Using Salesforce & HubSpot to streamline campaigns at scale.

Google Analytics

My go-to for tracking performance across campaigns.

Lemon Squeezy Logo

SQL

Used for pulling, cleaning, and analyzing marketing data.

Figma Logo

Amazon Ads

Where I optimize spend and measure ROI across ecommerce.

X (Twitter) Logo

Looker Studio & Netsuite

Turning raw numbers into dashboards that make insights easy.

Contra Logo

Excel & Google Sheets

Still my most reliable tools for building dashboards and reports.

Slack Logo

Retail Media

Planning and measuring campaigns across retail ad networks.

Slack Logo

Social Media Marketing

Driving reach and engagement through platforms like TikTok.

Slack Logo

Marketing Automation Tools

Using Salesforce & HubSpot to streamline campaigns at scale.

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.