Crafted marketing analytics dashboards for C-Suite Leadership and generated $100M+ in paid media revenue across 1,100+ campaigns across Amazon, Walmart, Target, Wayfair, and TikTok Shop.

At Best Choice, I was responsible primarily for two key functions: The first was scaling our marketing campaigns on different digital and retail media platforms to increase the company's return on ad spend goals. I took on this challenge by increasing our marketing campaigns and adding more product subcategories and high-traffic keywords that were not being advertised which resulted in achieving a much higher return on ad spend. The second key function was: bridging the gap between data analytics and marketing across the marketing and sales organizations. The steps I took on was creating an Excel dashboard that highlights key sales metrics such as total sales and revenue and benchmarking it against marketing spend across each channel I was in charge of marketing. This passion project then lead to another dashboard I innovated and created that uncovered a deeper level of product analytics: across every new product launch and subcategory. This was a very impactful project overall because C-Suite Level executives were accessing these two reports to decide on which new products needed to be backordered and determine which portfolio of product lines needed to be expanded further to drive business sales toward. It lead to further conversations across the company through multiple departments and presentations with the VP of Product Strategy, Direct of Channel Management, and the VP of Brand.