Scaling A Startup By Leading A KickStarter Crowdfunding Campaign

Client

MILLUbox LLC

Timeline

1 Year

INDUSTRY

Toys & Games

Website

millubox.com

Product Marketing & Go-To-Market Strategy Manager

As an Indian-American, I joined MILLU to help parents strengthen relationships with their children through an immersive child kit that embraced authenticity. I led the brand’s first Kickstarter launch alongside a team of 10+, shaping copy, pricing strategy, and campaign design that hit its funding goal in just nine hours and raised over $12K. Beyond execution, I built KPI dashboards across web, social, and Kickstarter to track performance and presented weekly insights to leadership. I also conducted research on 30+ crowdfunding campaigns, using those findings to structure MILLU’s marketing and pricing plan. Working closely with the CMO and senior copywriter, I helped craft positioning and messaging that defined the company’s first product line.

View the successful campaign here!

Challenge

MILLU aimed to launch its first Kickstarter campaign and needed positioning, pricing, and a marketing plan to meet its funding goal.

Challenge

MILLU aimed to launch its first Kickstarter campaign and needed positioning, pricing, and a marketing plan to meet its funding goal.

Challenge

MILLU aimed to launch its first Kickstarter campaign and needed positioning, pricing, and a marketing plan to meet its funding goal.

Solution

I spearheaded the launch with a team of 10+, developing copy, infographics, pricing strategy, and KPI dashboards across web, social, and Kickstarter. I also researched 30+ campaigns to inform the plan.

Solution

I spearheaded the launch with a team of 10+, developing copy, infographics, pricing strategy, and KPI dashboards across web, social, and Kickstarter. I also researched 30+ campaigns to inform the plan.

Solution

I spearheaded the launch with a team of 10+, developing copy, infographics, pricing strategy, and KPI dashboards across web, social, and Kickstarter. I also researched 30+ campaigns to inform the plan.

Result

Reached the funding goal within nine hours, raised $12K+ from many backers, and established structured marketing and pricing strategies that shaped MILLU’s first product line.

Result

Reached the funding goal within nine hours, raised $12K+ from many backers, and established structured marketing and pricing strategies that shaped MILLU’s first product line.

Result

Reached the funding goal within nine hours, raised $12K+ from many backers, and established structured marketing and pricing strategies that shaped MILLU’s first product line.

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

Get in Touch

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

Get in Touch

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

Get in Touch