Sole Retail Marketing Intern Driving Campaign Analytics and Competitor Research

Client

Nintendo

Timeline

3 Months

INDUSTRY

Hardware Consoles & Video Games

Website

nintendo.com

Retail Marketing & Strategy Intern

During Summer 2021, I joined Nintendo of America as a Marketing Intern on the Retail Marketing & Strategy team. I conducted competitor research using Excel to analyze how industry events and retailer promotions impacted console sales, presenting insights directly to the retail marketing team, senior leadership, and the SVP of Sales & Marketing. Beyond analytics, I collaborated with designers, legal, and product marketers to ensure digital assets for Walmart, Amazon, and Target reflected the Nintendo brand. I also contributed to the intern program itself by creating a presentation used for President Doug Bowser on orientation day and pitching a social media engagement strategy to position Nintendo as a destination employer for interns and employees alike.

Challenge

Nintendo needed to understand how industry events and retailer promotions were impacting console sales, while also ensuring its brand identity stayed consistent across digital assets on Amazon, Walmart, and Target.

Challenge

Nintendo needed to understand how industry events and retailer promotions were impacting console sales, while also ensuring its brand identity stayed consistent across digital assets on Amazon, Walmart, and Target.

Challenge

Nintendo needed to understand how industry events and retailer promotions were impacting console sales, while also ensuring its brand identity stayed consistent across digital assets on Amazon, Walmart, and Target.

Solution

I conducted competitor and sales research in Excel, presenting findings to senior leadership including the SVP of Sales & Marketing. I also collaborated with designers, legal, and product marketers to align creative assets with Nintendo’s brand standards across major retail partners.

Solution

I conducted competitor and sales research in Excel, presenting findings to senior leadership including the SVP of Sales & Marketing. I also collaborated with designers, legal, and product marketers to align creative assets with Nintendo’s brand standards across major retail partners.

Solution

I conducted competitor and sales research in Excel, presenting findings to senior leadership including the SVP of Sales & Marketing. I also collaborated with designers, legal, and product marketers to align creative assets with Nintendo’s brand standards across major retail partners.

Result

My analysis helped highlight the impact of retailer promotions on console sales and informed future campaign strategies. The digital asset collaboration ensured brand consistency across retail channels. Additionally, my work on intern program initiatives was used in orientation with President Doug Bowser and contributed to positioning Nintendo as a destination employer.

Result

My analysis helped highlight the impact of retailer promotions on console sales and informed future campaign strategies. The digital asset collaboration ensured brand consistency across retail channels. Additionally, my work on intern program initiatives was used in orientation with President Doug Bowser and contributed to positioning Nintendo as a destination employer.

Result

My analysis helped highlight the impact of retailer promotions on console sales and informed future campaign strategies. The digital asset collaboration ensured brand consistency across retail channels. Additionally, my work on intern program initiatives was used in orientation with President Doug Bowser and contributed to positioning Nintendo as a destination employer.

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

Get in Touch

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

Get in Touch

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

Get in Touch