Drove channel marketing strategy and digital campaigns across Amazon from building dashboards to measure performance and optimize sales impact.

Client

Western Digital

Timeline

1 Year and 2 months

INDUSTRY

Consumer Electronics & Semiconductors

Website

Western Digital

Marketing Coordinator -> Channel Marketing Manager on the Amazon Marketing Team

At Western Digital, I began as a Marketing Coordinator supporting teams across E-Commerce, Retail Marketing, Amazon Channel Marketing, and Social Media. These rotations gave me a strong foundation in how different functions drive brand and revenue growth. Over time, I moved into the Amazon Marketing team, where I built dashboards to track campaign performance, optimized ad spend, and supported large-scale product launches. This progression allowed me to grow from executional support into a Channel Marketing Manager role, taking ownership of strategy and ensuring data insights guided business decisions.

Challenge

Western Digital needed to strengthen its presence on Amazon while managing multiple product launches, ad budgets, and channel campaigns. The marketing team also needed clearer reporting to track ROI and guide decision-making.

Challenge

Western Digital needed to strengthen its presence on Amazon while managing multiple product launches, ad budgets, and channel campaigns. The marketing team also needed clearer reporting to track ROI and guide decision-making.

Challenge

Western Digital needed to strengthen its presence on Amazon while managing multiple product launches, ad budgets, and channel campaigns. The marketing team also needed clearer reporting to track ROI and guide decision-making.

Solution

I supported teams across E-Commerce, Retail Marketing, Amazon Channel Marketing, and Social Media, eventually growing into the Amazon Marketing team. There, I built dashboards to track campaign performance, optimized ad spend, and partnered cross-functionally to ensure campaigns were aligned with brand strategy.

Solution

I supported teams across E-Commerce, Retail Marketing, Amazon Channel Marketing, and Social Media, eventually growing into the Amazon Marketing team. There, I built dashboards to track campaign performance, optimized ad spend, and partnered cross-functionally to ensure campaigns were aligned with brand strategy.

Solution

I supported teams across E-Commerce, Retail Marketing, Amazon Channel Marketing, and Social Media, eventually growing into the Amazon Marketing team. There, I built dashboards to track campaign performance, optimized ad spend, and partnered cross-functionally to ensure campaigns were aligned with brand strategy.

Result

These efforts helped improve ROI by 120%, streamlined reporting for leadership, and supported the successful launch of new products on Amazon. My growth from Marketing Coordinator to Channel Marketing Manager reflected the trust I built in driving strategy and using analytics to guide business outcomes.

Result

These efforts helped improve ROI by 120%, streamlined reporting for leadership, and supported the successful launch of new products on Amazon. My growth from Marketing Coordinator to Channel Marketing Manager reflected the trust I built in driving strategy and using analytics to guide business outcomes.

Result

These efforts helped improve ROI by 120%, streamlined reporting for leadership, and supported the successful launch of new products on Amazon. My growth from Marketing Coordinator to Channel Marketing Manager reflected the trust I built in driving strategy and using analytics to guide business outcomes.

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

Get in Touch

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

Get in Touch

LET'S WORK TOGETHER

Let’s turn numbers into narratives.

From dashboards to decision-making, I love collaborating on data-driven marketing challenges. Reach out, I’d love to hear from you.

Get in Touch